In line with the most developed and modern marketing instruments, alongside the September show, Macef has decided to present “Macef in Town”, the Temporary Shop where some of the products on show at the fair can seen and bought.

Macef will open a small, but representative window to the city in Corso Garibaldi, near the well-known Sidecar space, from 2 to 10 September.
The Temporary Shop will allow the companies exhibiting at Macef to directly and effectively reach final consumers, and so offer the Milanese public the best of what is on display and the latest household novelties.

At the Temporary Shop purchases can be made at special prices. And more: the Temporary Shop is also intended as the occasion for an important gesture of solidarity. The proceeds from the sale of products freely contributed by Macef exhibitors will be donated to Utopia limitada, which supports a project in Mozambique aimed at helping the local population arrive at self-sufficiency and autonomy; whereas unsold items will be donated to the Onlus Mirabilia Association, which is involved with the reception and training of differently abled persons.